Use Cases de Retalho – Parte 3

Apresentação da Empresa

Company facts

• Beauty and cosmetics chain
• Year founded: 1990
• HQ: Bolingbrook, Illinois, USA
• Revenues: $5 B
• Employees: 21.700

Use Case

Improving AI for a better CX

Situação e Solução

Ulta Beauty faced the need to deploy a task management solution and an inventory management application. “We feel these tools will help to optimize productivity and create efficiency for our associates” said Diane Randolph, Chief Information Officer of Ulta Beauty. Under these premises, Ulta is investing $100 million to deploy a set of technologies to innovate and to meet new customer needs, personalizing shoppers experience. These allows Ulta to focus on the core capabilities of the retail commerce platform, i.e.:

• order and fulfillment services,
• customer experience personalization,
• commerce,
• artificial intelligence
• data management capabilities.

Resultados

• Ulta’s stock has climbed 150% in the last few 3 year
• Ulta is now the United States’ biggest beauty retailer with
• more than 1,000 stores and
• 20,000 products.
• Furthermore, they reported that it has grown to 28 million loyalty program members that account for 90% of sales
• Over the next 5 years, Ulta Beauty aims to increase inventory turns by 50bps by implementing new merchandise planning systems.

Apresentação da Empresa

Company facts

• Home and Office Delivery, Organic Food (Grocery) retailer
• Year founded: 2002
• HQ: Greater Boston Area, East Coast, New England
• +3000 huooseholds and businesses

Use Case

Managing data to improve their business model

Situação e Solução

Serving organic foods and vegetables among households and businesses across a vast area, Boston Organics focuses on social and environmental issues. They need to integrate and pool both customers and financial data together. To overcome this challenge, Boston Organics implemented as systems providing specific functionalities and being flexible enough to allow customization and guarantee the uniqueness of the company’s business.

Although the process of implementation of the new system required efforts in terms of time but, at the same time, it accelerated and flowed the entire processes of the organization into a single one. The flexibility in the adaptability to the system t quickly implement new products and services has been very positive.

Resultados

• After seven months from the implementation of the new system, Boston Organics had been able to add more products, services, and features.
• Rapidly reaching new customers
• Guarantee an efficieny, on time, and seamless customer experience
• Enabling the business of the organization to adapt and be competitive in the market